The revolution in video is currently at its peak. YouTube as well as other sharing sites are extremely well-known (but most of all YouTube and not a lot of other sites, let’s face it) It’s also increasingly easy to share videos on social media sites like TikTok or Instagram.
Excellent and well-thought out But what does this mean for both your studio and you?
Videos can help you get your studio’s name noticed and also keep it on top of minds’. They will showcase your offerings and direct more people to your website for your dance studio (where they can obtain more information and sign-up for classes).
Let’s try a little mathematics to find out the ways that video can improve the bottom line of your business. As per Onmicore by 2022 there will be more than 240 millions active YouTube viewers in the U.S with 62% of these users use YouTube regularly (Hootsuite).
It’s obvious that you don’t need or desire all the people who will view the videos from your studio (can do you think of a scenario?). But what if .00001 percent of these people are part of your target market and have seen your video(s) throughout the period of a year? That’s 1488 people. If just 10% of them decide to sign up their child for the class? This is 149 new students who walk who walk through the doors of your studio (or more than that when they have siblings who are interested).
The possibilities are endless. However, if you’re doubtful…
Five Benefits to Using Video Marketing to promote your Dance Studio:
1. Videos Increase your Reach
A video marketing strategy can open your dance studio to new audiences, and thus, potential dancers. According to an upcoming report on digital trends from Hootsuite, YouTube is the most visited site in the world. If you do not release video tutorials, you’re missing out on the vast pool of potential buyers and are fast becoming way behind.
By creating a robust website with video content and your dance studio’s name, you will reach a wider audience that may not be able to go to your website or on social media channels.
2. Videos can boost your studio’s Credibility
In order to compete with experienced dance centers (or remain in your position against upstart schools) Building credibility is essential for the success of a dance studio.
Your personal experience as well as your studio’s incredible programs and dancers with video can help build an image that is difficult to attain otherwise.
3. Videos are a great way to engage viewers
Agreeable. Captivating. Appealing. “Tending to draw attention or arouse interest”.
Your videos could be any of the above when you mix them with your captivating videos, they will be noticed and shared. For instance, you can start by creating an online testimonial video, later an informal studio tour and finally create a “Dance Talk with Owner of the Studio” video.
This type of strategy for video creates viewers who tend to interact with the video.
How? Include a “call to action in your video to entice viewers to stay connected with your studio once they’ve finished watching. You could point users to your website or invite them to contact you during office hours to ask inquiries about the schedule of your classes and registration. This will provide viewers with the opportunity to learn more about your business, and consequently, you’ll receive more value for your dollar.
4. Videos Help You Win with Google
Google is the top search engine by far. It’s not a surprise. It might surprise you to discover, however, that the second-highest ranking worldwide search engine is YouTube. Not only your viewers who will be delighted by your videos, Google will too. Google will reward websites that have regularly fresh, high-quality content, especially videos that are rich in content.
Videos can actually be preferred over results with text or images in Google search results, especially if you have optimized your YouTube videos by using titles tags, descriptions, and titles. These videos can get a top ranking for your most popular terms in Google search. When your visually-rich videos rank highly in the rankings of pages They are more likely to draw the attention and eyes of searchers more than the textual listings that surround them.
5. Videos are being increasingly used by your competitors
Since videos are becoming an increasingly part of our lives and more people feel comfortable sharing them with other people It is only natural that studio owners who are smart would integrate video content into their social media and websites channels. In fact, increasing numbers of dance studios use videos.
However, what we’ve noticed is that aside from the gorgeous studio promo videos that are featured on certain websites Studio owners aren’t certain of the best direction to take with video. There are times when we’ll get brief clips of dancing routine being practiced. Sometimes, we’ll see excerpts from recitals or studio tours. That… could be all there is to it.
Although it’s nice to put videos on a site to promote them however, they’re missing the boat if the videos don’t form an integral part of a wider marketing strategy. To be explicit this isn’t speaking of (shudder) “salesy” videos. Your videos can be educational, entertaining and enjoyable. The difference is that you have to be a bit more careful and deliberate when you produce your videos and the way you share they can go from being an enjoyable distraction to becoming an integral component of a marketing plan that can bring new dancers to your studio.
Video won’t go away. It’s getting bigger and bigger each year. You can sit and wait and then watch as your local studios implement videos strategies. Or, implement video with the help of Dance Show Filming and jump ahead of your competition.
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