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Why Buy A Goyard Bag?

Louis Vuitton and Hermes who?

They are a cult luxury brand. might be well-known for their prestige however, in the world that is dominated by the wealthy, they’re not to do with Goyard.

Goyard’s name and the century-old Parisian brand might not ring as many other fashion houses with a luxury flair do, but its elusiveness is precisely what makes it the top status symbol for the world’s richest individuals.

The primary strategy of Goyard’s press department is to remain silent. It does not use advertising or e-commerce as well as celebrity endorsements. It doesn’t often offer interviews and only occasionally offers products to the masses.

It turns out that a lips-are-sealed technique is the most effective method to generate buzz.

“Luxury is a dream and divulging too much of the things that happen behind the scenes could ruin the dream,” a representative for the House of Goyard told Hypebeast in the past year. He added: “We believe that whispering quietly into the ear of someone’s is not only more graceful and elegant, but it is also more effective than shouting in the air at the top of your high lungs.”

Its mystery demands desire. Everybody loves the feeling of exclusivity. And what’s more unique than a brand that’s tradition and appeal is based on discretion and generating the business solely from the word-of-mouth from the most influential customers?

The article Sarah Young of the Independent notes about Goyard’s anti-spotlight policy: “Those who know, are aware. It’s all about attracting the ones that matter.”

For all the reasons, luxury brands are at risk of losing their appeal and losing their exclusivity should their products fall in consumers. Goyard’s shady reputation is the ultimate level of pleasure for its consumers.
Famous and wealthy clients

The sought-after chevron-printed canvas and leather luggage have been seen with everyone from the Duchess of Sussex, Meghan Markle, to actress Gwyneth Paltrow, and even the famous Michelin-starred chef Alain Ducasse, who has customized a trunk to store his cutlery.

Goyard Australia is becoming increasingly sought-after in hip-hop’s elite. Rapper A$AP Rocky carried the Goyard bag at the 2015 Grammy Awards, and Kanye West was seen sporting a Goyard briefcase at Paris Fashion Week in 2009.

The apple isn’t far from the tree the daughter of West North was seen at Los Angeles in February with the personalized Goyard St. Louis bag which cost about $1,460 following the customization. While Aunt Khloe Kardashian flew off into Tokyo and her possessions in two bags from Goyard that she had customized.

They’re part of a prestigious client list that includes Coco Chanel, Sir Arthur Conan Doyle, Jacques Cartier, Pablo Picasso, Karl Lagerfeld along with the duchess of Windsor who collected a variety of Goyard items, including pet accessories as well as a trunk that can hold up to more than 150 pair of footwear.

Goyard’s owner Jean-Michel Signoles, purchased much of the duke and duchess’s collection during the Sotheby’s auctioned off their belongings from their Paris residence in 1997. A monogrammed case for documents and a trunk was sold for $15,000, and a third was auctioned off for $32,500. Town & Country reported.

This is nothing when compared to one of Goyard’s 19th century-style trunks, which sell for $59,315, according The Business of Fashion. The Palace trunk retails for $10,120 with customization starting at $165.

However, not all of its costs are that outrageous for an exclusive label, like the basic 300$ Saint Sulpice cardholder or the $2,430 Grand Bleu messenger bag. The classic Goyard bag is priced at $1150 and a similar Louis Vuitton is priced at $1,810.
It’s all about travel in the distant horizons, exploring the horizons of the future, and esc’

The Goyard’s emphasis on craftsmanship hinders it from creating the vast array of merchandise that Louis Vuitton does, arguably making Goyard achieve a higher level of luxury and class to its rival.

Because it’s an heirloom, it has resale value Rati Sahi Levesque, the principal retailer of The Real Real, a luxury-resale website The Real Real, told Racked.

“It’s an insider’s purse,” Levesque said, “but it’s not a glitzy bag.”

Collectors who are serious about Goyard favor unique, customized pieces over its more recognizable items like those of the St. Louis tote and or the Saigon handbag.

Every purchase “is created by a close creative partnership between the customer and Goyard. Goyard staff,” and the limits are limitless, Goyard told Town & Country.

Always authentic, however the company will leave the special requests to its discretionand disallows requests that aren’t to be in keeping with its brand, even if they’re from an established brand.

“We rejected several requests for trunks that were custom-designed for huge TV screens, like,” the fashion house said to Town & Country. “Goyard has always been about travel in the distant horizons of escapism and escapism, so the idea of a TV trunk from Goyard was really an absurdity.”

A custom-designed gardening trunk in contrast was described as charming elegant, timeless, practical and useful -an item that “truly conveys what is important to Goyard.” The project was launched in the year 2015 and was priced at around $15,000.

The brand’s name is so obscure that even special orders from the past aren’t even known to the company.

“Finding the rare trunk can be a very difficult hunt that requires close to a private investigator’s abilities … as well as lots of determination,” a Goyard representative said to Town & Country.

The fashion expert Deborah Soss, Bergdorf Goodman’s vice head of accessories and bags, explained to Racked, “I think there is always a snare to some mystery.”