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Home » What Metrics Should You Use in an E-Commerce Dashboard?

What Metrics Should You Use in an E-Commerce Dashboard?

The most important information to learn about dashboards for e-commerce are:

A dashboard for e-commerce is an in-real-time, interactive interface that tracks the most crucial metrics and KPIs of an online business.

E-commerce dashboards can contain general information for use across the board or be tailored to the use of one person, team, or department.

The advantages of an online-commerce dashboard include increased efficiency, speed of service as well as higher profit.

The conversion rate, the bounce rate abandonment rate of carts, average value of the order, and lifetime value are among the most valuable metrics that can be tracked on an e-commerce dashboard.

Dashboards for e-commerce rely heavily on the businesses intelligence (BI) analytics, BI, and tools for data integration to give the data that are crucial to decision-makers.

Selecting an e-commerce platform such as Shopify is only the first step to build your online company. To make smarter business decisions and improve your sales online and marketing efforts you’ll require data on the way your online store is doing.

This is precisely what an e-commerce dashboard was created to do. By bringing together all of the most important metrics and data points into one roof, dashboards for e-commerce provide quick, vital insight into the performance of your business from sales statistics to email marketing campaigns.

But what exactly is an e-commerce-specific dashboard as well as what exactly are advantages of an e-commerce-related dashboard for your company? We’ll address these questions and many more in the following article.

What is the definition of an E-Commerce Dashboard?

An e-commerce dashboard provides an instant visual representation of the store’s most significant indicators and metrics (key indicator of performance). The aim of eCommerce business dashboards is to give a brief overview of a business’s financials in one glance. Together with reports, dashboards are among of the most efficient analytical and business intelligence techniques to aid managers and executives in their decision-making.

The contents of an online-commerce dashboard could include charts, graphs tables, maps gauges, as well as other data visualization techniques that allow users to quickly comprehend the data. E-commerce dashboards can be developed to be used by all employees of the business or for a specific application. For instance, teams could design customized dashboards to track their sales or marketing performance.

The benefits of using an E-Commerce Dashboard

As you could envision, there are a lot of advantages of e-commerce dashboards for companies of any size. The benefits of having an e-commerce platform include:

More efficient It is a better alternative to other methods for business intelligence, like spreadsheets and reports E-commerce dashboards are easily interpretable within a matter of seconds. Dashboards simplify the underlying data and convert them into visually appealing formats. It is possible to include only the KPIs or metrics you consider to be most important to your business by placing them in an enviable position in the dashboard to ensure they are always in your the mind.

Reduced time: Dashboards streamline the process of getting the e-commerce analytics. Instead of relying on various sources of data (Shopify, Google Analytics, etc.) to gain the information that you require, online-commerce dashboards provide all relevant results in a single pane. In time, this will help users save time to focus on the important aspects to them: understanding the results and making the right decisions.

To avoid negative outcomes: Many factors are required to run an efficient e-commerce enterprise including ensuring that your website is operational, efficiently solving customers’ issues and questions and ensuring that products are in stock, and delivering orders within the timeframe, etc. Dashboards for e-commerce help you monitor the most relevant metrics for each of these aspects (e.g. the average response time to support or the level of stock for the most popular items) in order you are able to avoid negative results that affect the customer’s satisfaction.

Increased profitability When you pay close attention to the most relevant KPIs and metrics (more on this below) Your online business will know the best ways to increase profits, both for your company as a whole and for the products you want to concentrate on.

What metrics should you consider using to build your E-Commerce Dashboard?

There are many KPIs and metrics that business managers can monitor on their dashboards for e-commerce, and there is no “one size that fits all” answer to what businesses should include in their dashboards. Here are some suggestions for the most important indicators that online retailers might want to track in their dashboard for e-commerce:

Rate of conversion: the proportion of customers who visit your online store that conclude with the purchase being completed. Making sure you optimize this rate of conversion is among the main aspects of an online store dashboard.

Bounce rate is the percentage of people who leave your website without going to any other page. Bounce rate is an important KPI in the field of e-commerce since it is a way to gauge how engaging your site is, or how well your site’s visitors correspond to your target customers.

Cart abandonment rate percent: The percentage of people who come to your online store who put an item in their cart, but quit the site before purchasing it. This metric can aid in determining the issue in your checkout process which prevents buyers from purchasing.

The average order amount (AOV) is the average value (in dollars or in another currencies) of orders that are placed by your customers who purchase from your e-commerce company. An increase in your AOV can be a effective way to offset the costs of the acquisition of new customers.

Lifetime value of the customer: value of the total amount a client earns throughout the relationship with your business that includes purchases, subscriptions and other purchases. This measure helps you determine the advantages of focusing on retention and reducing churn, instead of trying to attract new customers.

E-commerce dashboards can be a effective tool to learn more about your company in an instant. To have the information you need However you’ll need rapid, efficient data integration workflows that deliver all the data where it’s needed.

Are you interested in learning the benefits of dashboards for your business’s e-commerce? Contact our team of experts in data now to discuss your business objectives and needs