It was once that business and corporate videos were considered a luxury for a company’s overall marketing strategy. This is not the case anymore. Video is now considered an integral component of any effective marketing strategy, no matter whether your company is a small one or a large corporate entity.
Current misconceptions concerning videos still persist from the distant past. Some examples include:
Videos are expensive
To make complicated
It’s difficult to get it right
Could not add much value.
This article is intended to dispel these misconceptions. We will be discussing the benefits of video advertising and why you should use it in your business.
Consumers prefer video to obtain content
Video is a quick and simple way of delivering information in an informal and engaging manner. This method of information retrieval has been completely adopted by consumers. Video provides information that is more digestible than text. It is also stickier than text. This makes it more appealing to consumers than simply reading pages.
Videos rank highly on YouTube
YouTube is by far the most used search engine in the world. Youtube’s enormous popularity is due to people increasingly using video. Google is used most often to search facts. YouTube is used to search how-to or educational videos.
Search Engines Rewards Video
Video are primarily educational. This makes them extremely valuable for consumers. Search engines always try to offer the most relevant results, and often video does. This is why video often appears in your search results pages (Search Engine Recommendations Pages) when you search Google, Yahoo or Bing.
According to statistics, websites that have embedded video are 53 times more likely on Google’s first search page. The main reason is that viewing video increases the average website visit time.
Google views it as an investment by your visitor. When you have something to offer, you get high rankings.
Social Media Loves Video
Video is a great medium to communicate important information in a brief time span, but in a way that is very palatable and easily digestible.
It’s easy to share and is most popular on social networks. 64% make a purchase when they watch branded social media videos. Additionally, social media videos are 12 times more popular than text and photos combined.
This level of sharing is a great way to get your message out to a large audience. Mobile video has the edge over all else. It can be frustrating to try to read an article on a smartphone or other mobile device.
Video is so much easier than content on your mobile device. This is an important factor to think about, with 75% web activity taking place on mobile devices. Mobile devices love short and concise videos that include educational elements or entertainment.
Videos can be re-used
Video content is great because once you have finished your product, it doesn’t stop there. You can make shorter versions of the video by cutting it up and sending them through social media.
Even better, you can re-edit your video content to send a completely other message than the one that was originally sent.
Video ROI is Off the Charts
Let’s move on to the important stuff. Although it is true that video can be expensive to incorporate into your marketing strategy, nearly half of all owners who use video for their businesses claim that it provides the highest return of investment.
Using a corporate video production company Bristol will help create videos that are highly professional. It boosts the credibility of the company. It’s highly influential, and can be shared with a targeted audience. It has the potential to generate sales leads and trust for companies.
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