Let’s admit it. It’s not always easy to grow your own business , no matter how smart or experienced you think you are. You’re thinking “I’m certain I’ll be able to climb to the top of Maslow’s Hierarchy of needs and catch glimpses of the beautiful self-actualisation stage”. However, you know that you have to work hard toward this objective.
Companies that produce videos to promote themselves as brands typically enjoy a good deal of successes. Here are some major benefits your business will reap by making corporate videos to connect with their customers.
1. Online customers
The most effective way to attract an the attention of a large online audience for any company nowadays are social media. There is general agreement that the algorithms used for determining content’s ranking provide videos with a higher ranking. Companies that produce any kind of video content generally see more views and dramatically increase the number of viewers they attract.
The inclusion of your website’s URL in these videos will automatically allow you to draw those viewers as potential visitors to your site and eventually become your customers on the internet as well.
2. Promotion of the company
The best way for a business to be viral is by using video content , and there’s an important reason why. Viral content is only popular because people decide to share it with others within their social circle.
The statistics show that a profilfilm has 7 times the probability of being shared by viewers opposed to other kinds of content, such as pictures and text. This is true for the two most popular websites for social media Facebook and Instagram that have a combined number of users of 3.7 BILLION , or approximately half of the world’s population!
3. Better customer reach and more effective SEO results
The social media platform isn’t the only medium that video content receives better rankings when opposed to other types of media. Search engines such as Google employ algorithms to look for relevant video content to any query, and provide them with the highest position if they are properly shared.
There are rows that have video search results which are relevant to everything that users might be searching for. Video content that is relevant to your business will allow you to get the first page ranking easier and increase sales and visits to your site.
4. Improved Public Image
When you are trying to create an image that is public for your company, the element that matters most is the emotional reaction. Making your customers express an emotional reaction to your content ultimately leads to the loyalty of your brand.
Videos are the most effective method for creating that reaction. With the proper message, you can quickly create a lasting impression within their minds that will stay prominently in their thoughts for a long period of time.
5. Converting uneasy clients to sales
As we’ve discussed previously video’s ability to make a lasting impression is unmatched when compared with any other method of distributing information. It can also be utilized to present a persuasive argument that potential buyers might require in order to purchase your services and products.
If a client has been exposed to your product, but isn’t sure if they should buy it or not, watching a short video that gives details about the product and demonstrates its advantages can provide them with the motivation they require. This is true for any product to one that can cost millions of dollars.
6. The highest ROI for all media types
Advertising is shifting fast and almost completely to social media due to their huge potential, their versatility and the ability to scale. In terms of your content for advertising is concerned video is the best method by far.
A variety of statistical analyses conducted by both public and private institutions have revealed that video content receives the most positive response from the various media kinds. Even businesses that have utilized video content confess that it is effective across any platform.
7. Improved communication of the intended message
It is a widely accepted truth that the most effective way of communicating is face-to one. With the various components that make up an idea the more components that you incorporate into your communication, the more effective your message is.
A video contains all of those items that include speech expressions, facial expressions and physical gestures and general body language. Combining these aspects assures that the person who is watching you understands exactly what you’re planning to say to them. Something you cannot be certain of with any other type of communication.
8. Business can create more efficient CTAs
Because of how convincing video content can be when compared to other forms of media It makes perfect sense for businesses to make corporate videos to convey the message they want to convey to their target audience.
If you’re looking to persuade a potential client to purchase your products or services videos are the most effective way to convince them that they should purchase your product or service. It can convey your message clearly and give the potential customer all the necessary information to make a choice.
9. Team creativity is increased
The possibilities you are able to create videos are virtually limitless and is an excellent way to stimulate creativity within your employees.
Not only are you able to decide exactly what the image should look like in the video however, you also have the ability to explore the possibilities and create a different kind of content because of the cutting-edge software that is available today.
It’s a fantastic method to allow workers to be able to just hit your goals exactly as you intended and also allow them individuals to be themselves through videos, which is very motivating.
Conclusion
With the many advantages to reap and enjoy, there’s no reason for any business should not create videos for their corporate website to help grow their bottom line. Since the human brain absorbs information best by utilizing visual and audio cues videos are an effective technique of communicating that all companies must invest in…for their own success.
Have you thought about filming your business?
