If you’re starting a new business one of the most important tasks is to design a new website to reflect your new branding. In other cases, you may have a company, but you need to give your website a facelift due to growth or rebranding.
Some people are initially dissuaded by working with a website designer as it costs more than building the website by yourself. But investing in an agency or an independent web designer can save you a lot of time and cost in the long term.
Web design is becoming easier to access for non-web designers through sites like Squarespace and Wix You might be enticed to undertake the job of creating a new website by yourself.
While this may be the cheapest option, it cannot always guarantee a quality end product.
The advantages of working with a Web Designer
Here are a few reasons it’s beneficial to your brand to work with a web designer.
1. Code is Not Dead
The main selling point of DIY websites is that there is no need to be a programmer to design a website. But this doesn’t mean that creating your own website won’t require technical know-how.
A basic website template purchased by using a service like WordPress can only enhance your website design to a certain extent you’ll likely require HTML and customized CSS to improve your site’s design.
It is essential to do this to ensure that your website’s design to accurately reflect the brand you represent (you’ll definitely want to do this if you want to avoid ending up with a website that looks exactly like a different firm – or worse or the website of a competitor).
In addition to this in addition, if you’ve created a website for the first time it is possible that you aren’t conscious of the many factors in web design which affect the performance of your site. This includes how the size of your images could affect the speed of your website, or how various elements of your design will appear on a mobile device.
A reliable web design agency will ensure that all technical issues are optimized for the best user experience whether on a laptop, desktop, tablet mobile, or all four.
2. Not Everyone Has an Eye for Website Design
If you don’t already have experience in a creative field, you’ll likely not know all aspects of creative design from the beginning. Web designers are, however have years of experience in making websites stand out from their competition.
A web designer will be able to assess the brand’s identity (logo as well as fonts, colors and other artistic assets) and ensure that your website reflects small-scale businesses that don’t have previous experience in web design may be disappointed when creating a website from scratch, as it’s not consistent with their branding.
The psychology behind a good consistent branding is essential to any company.
A well-designed website means a consumer is likely to more easily connect with your company’s brand. Therefore, maintaining consistency across marketing materials is vital. Inconsistent branding can create a sloppy appearance for your business.
3. Your Website is Your Most Powerful Sales Tool
In your company, would you want someone who has no sales experience in charge of your sales department? Most likely, you’d prefer to choose someone with years of knowledge. Similar thinking must be applied for your site.
Your website is typically the first thing potential customers search for when they learn about your business. It’s usually how they discover your business in the first place and, in some cases it’s your company’s own website.
Customers will be interacting with your company and the user experience is a key decider in them making a purchase, which is why it’s vital to get it right.
A good website is not solely measured by the good quality of your material or even how attractive it is. It’s also assessed by the ease of visitors to navigate around and how quickly they can locate what they’re looking for. This could make the difference between working with you or not.
If you don’t have any experience with the field of web development, you might not be aware of the different ways that users interact with your site.
A positive user experience covers everything, from the place and the way that your images and content are displayed on your page and all the way to the color selection for your layout.
Selecting a reputable web design agency ensures that user experience is prioritized and gives you the best likelihood of earning a profit.
4. Time is Money
If you’re not experienced with designing websites, it could be difficult to create a complete business site from scratch. That’s because building a high-quality, professional-looking, and converting website requires time and skill.
Learning how to build a website using DIY software isn’t going to happen overnight either – there will still be many functions which you’ll need to use.
A company owner with no knowledge could end up spending hours building the site, only to realize that an element isn’t perform as expected. They could easily find themselves having to call an agency or designer to fix the problem.
If you’re a business looking to expand, look professional and get the most of your site, it is usually beneficial over the long haul to work with a web design agency.
The upfront price will save you time now and avoid costly repairs to be made in the near future for web designs. This could ultimately lead to a better return on investment from your website in the future.
5. A Web Designer Is Always on top of the Latest Trends
Web designers and developers are constantly looking for new methods to improve their website designs in addition to user-experience.
The world of Sussex web design is constantly updating with new features and functions that even those with no design experience may not be aware of. Being uninformed about the current web design standards could prevent you from standing apart from the rest of the field.
Whatever you are trying to achieve with your website, a website designer will typically know the best way to accomplish it.
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