You need a website if you are a mover.
A website is essential for every moving company.
The internet is a boon for every business. Companies in the moving services sector, which employs 47.8% less than five people, have the most to lose. However, this industry is one where very few companies are taking full advantage all that the internet has to offer.
An investment in an online presence can be one of the best ways to gain new customers if you’re a mover. You will be ashamed if you don’t already have a website.
Your website is your key to exposure
Many moving companies are very small. Only 8.5% employ 100 or more employees. This means that many moving companies have very small marketing budgets. Going online is the best way for you to maximize the return on your marketing investment.
While the big moving companies spend thousands of pounds annually on advertising, small businesses have the opportunity to compete on an even field. Online marketing can be a powerful way for small moving businesses to dominate local markets.
How do people find movers?
Most people have an idea of where they will find it when they buy something. Because most people don’t move often, they spend much of their time looking for trustworthy companies to hire. The internet’s incredible potential for discovery offers movers a huge opportunity.
Google is the number one place that people turn to when looking for information on any topic. Google is the best place to search for the best local moving companies. Websites for removal companies are the answer.
Professional web design and professional SEO is vital
There are many other guides for online marketing. However, we’ve only focused on the two main goals of building a website: getting noticed and building trust.
Be noticed
Search Engine Optimization involves making sure your website lets Google and other search engines know about your business. Google decides which websites match the search terms of a person when they search for something. SEO refers to making sure Google understands why your site is the best for your keywords.
Building trust
Connecting with someone once they have visited your website is the next step. The number of complaints against potential shady mover companies is growing every year, which is a sad fact. This is what consumers know, and they look out for warning signs when looking into moving companies.
A poorly designed template website won’t inspire much confidence. A professionally designed website will help you project professionalism, success and transparency. While these websites are more costly, they will last you for years.
Millennials: Why you MUST be online
Many of the above benefits can be applied to any business, regardless of industry. Going online is an inexpensive and effective way to market to new customers or to maintain customer loyalty. There is a direct connection between movers, millennials, and the internet. Therefore, it is essential that your moving company has an online presence.
The most mobile generation in human history is the millennials. The youngest members of the generation are in their early 30s. More than 80% have moved around in their adult lives, with more than a third having moved at least three times. They also rent more apartments than other generations, which allows them to move around more often within the same area. They represent a huge market and have the potential to become repeat clients.
Traditional marketing can be difficult to reach millennials. Research has shown that millennials are not responsive to traditional advertising in the same way other generations. To tap into this large market of frequent movers you must meet them where you are.
This combination of demographic trends has created an environment that could be a gold mine for those moving companies that are able to tap it. You need a website if you want to make your company the most popular in your local area.
